There are many things that are important to catalog style. Your images need to be sharp and enticing. Your text and even the typeface you utilize for the text is necessary. The cover page style and the style of your catalog's item pages all play crucial functions in designing a catalog that will generate brand-new consumers and sales.
None of the things pointed out above are more essential than the type of paper you will select to print your catalog on. The "feel" of your brochure is essential to your prospective customers. The longer they have your brochure in their hands, the more item they will buy. In this article I will discuss some of the many paper options you have to print your catalog on.
You require to choose if the cover will be the exact same paper as the rest of your brochure. In many cases the cover will be of heavier weight then the interior pages.
2nd you will need to pick coated or uncoated paper for printing your brochure. Layered paper is for the glossier designs and uncoated is more economical, however can still show your products well.
You have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"
When you have responded to those 2 questions the next decision is what the weight of the paper will be. Many catalogs choose 60, 70, or 80 pound. weights. It would be 60lb uncoated or covered, 70 pound. Uncoated or coated. 80 pound. Paper usually is only chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is determined by thickness or "points".
Now the above is actually over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more costly paper to select from if you are selling a costly or high-end item.
When selecting the paper your brochure will be printed on, there are also other considerations. Such as the approach of printing you are going to select.
If you are going to have your brochure printed on a hot-set web press, then you can select uncoated or layered paper. The heat will dry here the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set web press can not print on covered paper.
Then you can pick from any of the high quality documents they have readily available, if your printer utilizes a sheet-fed press. The same chooses printers that do digital printing.
It will depend a lot on the printer you choose. You need to find out what type of paper is readily available and you will desire to see samples of the paper to get a better concept of which one you wish to print your brochure on. Also ask your printer to recommend the different kinds of paper they believe will be the very best for your brochure.
Here is a list of a few of the types of paper your printer may have offered for you to pick from or may be able to purchase for you.
Four things identify the quality of the paper, opacity, ppi, brightness, and finish. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It impacts how your text will stand apart on the pages of your brochure. Opacity is just how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your customer is attempting to read if a paper is too nontransparent. The finish impacts the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality surfaces sharpen the appearance of your images.
Ask your printer to provide you with samples or swatch brochures and a catalog for printing your catalog on the different types of paper before you choose. You understand what your budget is and paper is only one of the costs you need to think about.
None of the things mentioned above are more essential than the type of paper you will select to print your brochure on. In this post I will go over some of the lots of paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more expensive paper to choose from if you are offering a expensive or high-end product.
If you are going to have your brochure printed on a hot-set web press, then you can select layered or uncoated paper. You require to discover out what type of paper is readily available and you will desire to see samples of the paper to get a much better concept of which one you want to print your brochure on.